Milan Expo, Design for Europe Seminar

This is the view from the meeting room in the EU Pavillion at Milan EXPO 2015 where this afternoon I will be chairing the event, 'Design-driven innovation for food industry'. This is co-organised under the umbrella of Design for Europe, by DG Grow of the European Commission with the Politechnico Milano and the Danish Design Centre. The programme can be found here.

We have great speakers lined up from both the food industries and design. The afternoon will be opened with a speech from Mark Niklas, Deputy head of Unit, Innovation Policy and Investment for Growth in the European Commission's DG Internal Market, Industry, Entrepreneurship and SMEs.

Also presenting will be Beate Kettlitz, FoodDrinkEurope; Emily Boniface from the Nestle Product Technology Centre in the UK; Victoria Spadaro Grant, Chief R&D and Quality Officer of the Barilla Group and finally, Lotte Lyngsted Jepsen, Innovation Director and Partner of Hatch and Bloom, service designers in Copenhagen.

I am looking forward to seeing more pavillions after the event.