Wednesday, February 8, 2012

AA logo's flight through the years

I saw these in transit in JFK from the American Airlines terminal to the Delta terminal to get back to London. The only trouble was that when moving through the terminal, because American Airlines is so obsesive about not diluting its overwhleming brand presence in the new Terminal with competitor names, finding the route to the Delta terminal was very tedious and irritatingly un-signed. No presence of the Delta mark or name - at least certainly not obviously. I had to ask three times to get directions to the monorail. Made two wrong turns and found myself on a large flat mezzanine at one point. Not so good American. JFK sort out the wayfinding between terminals from within the terminals (the signing at the exit and entry nodes is quite reasonable).

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