Tuesday, July 31, 2012

Olympic Pedestrians

London's wayfinding and signing systems for the Olympics are overlaid on top of and alongside London's existing pedestrian information systems. The distinctive pink colouring indicating specific Olympic information, sits out clearly from the background and yet does not overwhelm it. The legibility of the font in large scale is good and the support of stewards, handouts, maps etc also adds to the efficiency of the mix through a broad approach. The use of the diagonal as a shaded area or as a signifier on vinyls and the free-standing elements also supports recognition, and where deemed necessary, double-language signing is also used. Here are some images from a wander around Picadilly, Westminster and St James's.

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